The Apprentice 3 started tonight. This week has been full of all sorts of good TV. American Idol, Law and Order SVU (the creepy twins episode), Law and Order featuring the new DA and now the Apprentice 3.
The show is off to a good start. Product placement reared it's ugly head, as the teams battled to promote one of Burger King's 6 new burgers. This season, the teams are divided between those with and those without college diplomas. The kids without college won the first task which involved operating cash registers, flipping burgers and working together as a team.
I thought for sure that the eccentric, guitar-playing, ersatz hippy would be the first contestant fired based on his guitar-playing, antennae wearing antics but no. The project manager that couldn't control him was the lucky one. I have to admit that it was funny watching the spoiled rotten, hyper sensitive lawyer struggle to use a cash register. And there was something oddly validating about watching NET WORTH (book smart team) unite as one against the MBA's.
What was most impressive was watching how the producers of the show keep trying to finagle the format of the show to keep it or make it interesting.
I'm looking forward to watching more of it.